Tracking The Success of Facebook Ads on Google Analytics

Facebook ads are a great and cost-effective way to get potential customers to your website or to re-engage with past customers to boost repeat business. They are a useful part of Digital [...]

New Year Internet Marketing Plan – What Should It Include?

The start of a new year is a great opportunity to get your digital marketing plan in place for your business. Planning your internet marketing in advance means you can ensure that your campaigns [...]

Remarketing – Why It Should Be Part of Your Digital Strategy

When potential customers visit your website and don’t make a purchase or contact, it can be for many reasons. Perhaps they were gathering data on a mobile. They could have been interrupted by a [...]

Magento Google Product Feed and API v2

At the end of February 2015, Google finally turned off their API V1 for Google Product Feed in the Google Merchant Center. Product listings on Google AdWords often have a good return on [...]

Magento to Google Merchant Account Trouble Shooting

We recently had to trouble shoot a Magento 1.9 website where the owner needed to export from Magento to Google Merchant center, so we could setup and run a Google AdWords shopping campaign. [...]